I’m a UK-based commercial leader with over 20 years’ experience building and leading high-performing sales functions for ambitious SMEs - including a premium British manufacturer of bespoke kitchens operating 30+ showrooms nationwide, and the UK’s number one manufacturer of specialist doorsets for healthcare environments.
I help
UK SMEs £5-25m.
Complex B2B or B2C Sales.
5 or more in the Sales Function.
I partner with small-medium sized UK businesses who are ambitious to grow, but their sales function is holding them back; targets are being missed, the team isn’t performing consistently, and results feel overly dependent on good luck rather than a repeatable system. They’ve tried hiring more salespeople, changing commission plans or introducing new technology — but the underlying issues remain.
I help them when
CEOs know sales should be a more reliable and consistent driver of growth than it is.
Initiatives and interventions to-date have only delivered short term bounces.
Solving the problem is more than an ambition. It's a genuine non-negotiable.
The sales operation isn’t fit for purpose, and to achieve consistent YOY growth, it needs to become a disciplined, scalable growth engine and a place people are recruited, lead and retained to perform at their best.Through a combination of assessments, coaching, consulting and fractional leadership, I turnaround underperforming sales functions and help CEOs to finally get the results they’ve been looking for.
An approach shaped by hands-on experience with leading brands including
