Privacy Policy

Last Updated: 13 February 2026

1. Who I Am

This website is operated by Matt Dagworthy, trading as Matt Dagworthy Consulting, a UK-based sales consultancy business.

Contact: matt@mattdagworthy.co.uk

2. What Information I Collect

Information You Provide Directly

• Email Subscription: When you sign up for my email list, I collect your email address and name (if provided).
• Contact Forms: When you contact me via email or forms, I collect the information you provide (typically name, email, company, and message content).
• Lead Magnet Downloads: When you download resources like The Sales Dysfunction Diagnostic, I collect your email address to deliver the content.

Information Collected Automatically

• Analytics Data: I use Google Analytics to understand how visitors use my website. This includes anonymised data about pages visited, time spent on site, referring sources, and general location (city/country level).
• Email Engagement: My email service provider (MailerLite) tracks whether you open emails and click links, helping me understand what content is valuable to you.

3. How I Use Your Information

I use the information I collect to:

• Communicate with you: Send you the content you've requested, respond to your enquiries, and share valuable insights about sales leadership and transformation.
• Improve my services: Understand what content is most helpful and how people engage with my website.
• Deliver lead magnets: Provide access to resources you've requested, such as diagnostic tools and guides.
• Maintain my email list: Keep you informed about new content, insights, and services (only if you've opted in).

What I Don't Do

• I never sell, rent, or share your personal information with third parties for their marketing purposes.
• I never send spam or unsolicited emails.
• I never use your data for purposes you haven't consented to.

4. Legal Basis for Processing (GDPR)

Under the UK GDPR, I process your personal information based on:

• Consent: When you sign up for emails or download resources, you're explicitly consenting to receive communications from me.
• Legitimate Interests: I have a legitimate interest in understanding how my website is used to improve the service I provide, balanced against your privacy rights.
• Contract Performance: If you engage me for consulting services, processing your information is necessary to fulfil that contract.

5. Third-Party Services

I use the following third-party services that may process your data:

• MailerLite (Email Marketing): Stores your email address and tracks email engagement. MailerLite is GDPR-compliant and based in the EU. Privacy Policy
• Google Analytics (Website Analytics): Tracks anonymised website usage data. Privacy Policy
• Netlify (Website Hosting): Hosts this website. Privacy Policy

6. Data Retention

• Email subscribers: I retain your email address until you unsubscribe or request deletion.
• Contact enquiries: I keep correspondence for up to 2 years unless you request earlier deletion.
• Analytics data: Google Analytics retains data for 26 months by default.

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal information I hold about you.
• Right to Rectification: Request correction of inaccurate information.
• Right to Erasure: Request deletion of your personal information (subject to legal obligations).
• Right to Restrict Processing: Request that I limit how I use your data.
• Right to Data Portability: Request a copy of your data in a commonly used format.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Unsubscribe from emails at any time using the link in every email.

To exercise any of these rights, contact me at matt@mattdagworthy.co.uk. I will respond within 30 days.

8. Cookies

This website uses cookies for:

• Google Analytics: To understand website usage (anonymised data).
• Essential Functions: To ensure the website works correctly.

You can disable cookies in your browser settings, though this may affect website functionality.

9. Security

I take reasonable precautions to protect your personal information from unauthorised access, loss, or misuse. However, no internet transmission is 100% secure, and I cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and stored in countries outside the UK/EU (e.g., United States for Google Analytics). When this occurs, I ensure appropriate safeguards are in place, such as:

• Using service providers certified under recognised data protection frameworks.
• Ensuring contractual protections are in place (Standard Contractual Clauses).

11. Children's Privacy

This website is not directed at children under 16, and I do not knowingly collect personal information from children. If you believe a child has provided me with personal information, please contact me immediately.

12. Changes to This Policy

I may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates when changes were last made. Continued use of this website after changes constitutes acceptance of the updated policy.

13. Complaints

If you're not satisfied with how I've handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: https://ico.org.uk/
• Helpline: 0303 123 1113

14. Contact Me

If you have any questions about this Privacy Policy or how I handle your personal information, please contact me:

Email: matt@mattdagworthy.co.uk