Matt Dagworthy
See the patterns. Then see past them.
I'm Matt Dagworthy. I coach leaders and high performers, I work with people stepping into the sales director's seat for the first time, and I take on a small number of executive roles myself. Most of what I do comes down to helping capable people see how they work clearly enough to choose what happens next.
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Three ways I can help
Coaching
One-to-one coaching for leaders and high performers. Sometimes it centres on a single decision of real consequence, sometimes a particular season of work or life, and sometimes a longer look at yourself with fresh eyes.
Sales director development
For people stepping into the sales director's seat for the first time, in a business where nobody has done the job before them. I've held that seat, and I can help you grow into it.
Fractional executive roles
A small number of retained roles as Managing Director, Sales Director or Commercial Director, for businesses that need an experienced leader without a full-time appointment.
The patterns that got you here
Seeing the patterns that got you here and, together, looking through them to what comes next.
Everyone who has done well has a way of working that got them there. It is usually a real strength, built up over years, and it tends to run quietly in the background. At some point that same way of working starts to set the limits on what comes next, and it is difficult to see from the inside.
Spotting patterns, in people and in businesses, has always come fairly naturally to me. The more useful part of the work is seeing into the space around them, where the differences are and where there is room to do something new, and sometimes seeing straight through them to what lies underneath. We work with the pattern when it helps, and look past it when that is what's needed.
Doing the job as well as talking about it
I've spent more than twenty years in commercial roles, and I've held the Managing Director, Sales Director and Commercial Director positions. I still hold executive roles now, so the pressures my clients describe are ones I am working through myself, often in the same week.
What people say
“I have had the pleasure of working with Matt for several months now and it’s been a true game changer. As a business owner taking time to work on the business is paramount to our overall success, Matt has been helping us with Colleague Training, Colleague Onboarding, Sales Processes, CRM Structuring, Marketing and being a fantastic sounding board to ideas helping them go from idea to implementation. I would highly recommend Matt to any businesses considering a Sales Coach – it’s been a true game changer for us.”
“Incredibly clear thinking and consistent. He is a real people person who successfully motivates his team and keeps them engaged through often challenging times.”
“What stood out most to me was his ability to balance strategic vision with practical execution. He always demonstrated a deep understanding of the commercial landscape, making decisions that were both insightful and impactful.”
“Matt is an insightful sales strategist who quickly gets to grip with the challenges and opportunities for a sales and commercial team. He communicates clearly and with passion and inspires the best from the people that work with him.”
“Matt’s exceptional ability to gather, process, analyse and interpret data to inform strategic decisions, coupled with his assertive and eloquent communication skills, has consistently driven outstanding results.”
Start with a conversation
Whatever brings you here, whether that is coaching, support for a new sales director or an executive role, the best first step is a 20-minute chat. We'll talk about what is going on and what would help most. For coaching, that might be a free 90-minute session. There is no obligation either way, and if I'm not the right person for you, I'll say so.