Diagnose · Develop · Transform · Lead
Every business has more in it
than the numbers show. I find it, so you can build on it.
I take on a limited number of fractional engagements subject to availability. I also work with businesses on sales function evaluation, recruitment support, and transformation projects. Every engagement starts with a discovery call.
Four ways to work together
Each can follow the one before. Some can be entered on their own. All start with understanding what is actually there.
See the structure before you try to change it.
Every engagement starts here. The Sales Map™ methodology applied to your commercial function: eight dimensions, examined with evidence. A clear picture of where capacity sits, what is releasing it, and what is holding it back.
Start with the free evaluation to see the shape of things. When you are ready for depth, the Sales Priority Assessment is an on-site commercial evaluation across all 8 dimensions, with desk research, a debrief, and a written priority report.
Building the capability the diagnosis identified.
When the diagnostic shows that specific people need to grow, the development programme is shaped by what it found. That might be commercial skills, pipeline discipline, leadership capability, or how a sales leader runs their team. Practical, measurable, tied to the function.
Development is scoped in conversation and always connected to the commercial outcome. This is coaching as part of fixing a sales function, not personal development in isolation.
For individuals who want to invest in their own growth separately, there is a personal development programme built on the Integrative Enneagram.
Rebuilding the parts that need it, with evidence behind every decision.
Fixed-scope project work: process, pipeline, hiring, org design, technology. Specific interventions designed to release the commercial capacity the diagnosis identified.
Transform always starts with the diagnostic. A restructure built on assumptions is a gamble. A restructure built on evidence is a plan.
In the room, in the chair, accountable for results.
Embedded Fractional CRO or Sales Director. Full commercial leadership for businesses that need someone in the role, not advising from outside.
The first month is always the diagnostic. You cannot lead a function you have not first understood. From there, the role is hands-on: building structure, hiring well, holding the team to account, and delivering the numbers.
When you need the deepest level of diagnosis
Some commercial problems are visible from the surface. A Sales Priority Assessment will typically surface the apparent issues and give you clear priorities. But sometimes the findings point deeper, to questions about people capability, leadership effectiveness, or whether your hiring is actually selecting for the right things. When that level of depth is needed, I bring in Objective Management Group (OMG).
OMG is not a personality test adapted for sales. It was built specifically to measure what predicts sales performance. At the function level, the Sales Effectiveness and Improvement Analysis examines leadership impact, coaching effectiveness, pipeline accuracy, hiring practices, and whether systems and processes actually support performance. It answers twenty-one questions most sales leaders are guessing at.
At the individual level, OMG evaluates 21 sales-specific competencies grouped into Will to Sell, Sales DNA, and Tactical skills. For development, it shows exactly where someone needs to grow and whether they can be coached. For hiring, it separates the people who interview well from the people who will actually sell, with a clear Recommended or Not Recommended output before you commit.
This is the deepest level of commercial diagnosis available. Not every engagement needs it, and I will never recommend it unless the evidence warrants it. But when it is warranted, nothing else provides this level of precision.
Three tools, one methodology
- Sales Effectiveness Analysis evaluates the entire function: leadership, coaching, pipeline, hiring, and process
- Individual Assessments measure 21 competencies across Will to Sell, Sales DNA, and Tactical skills
- Candidate Assessments give a clear Recommended or Not Recommended before you hire
OMG has evaluated over 2.5 million salespeople worldwide. The data behind these assessments is unmatched in the industry.
When you are ready for depth, this is where it starts.
Sales Priority Assessment
- On-site structured assessment across all 8 dimensions of your commercial function
- Desk research and analysis after the assessment
- Debrief with findings and recommendations
- Written priority report included
This is for you if...
- You’ve inherited a commercial function and don’t know what you’ve got
- You’re planning for an exit or investment event and need the sales function ready for scrutiny
- You have persistent revenue challenges that prior solutions haven’t solved
- You’re about to invest in hiring salespeople and want to make sure you’re hiring the right ones
- You suspect the problem isn’t your people but you can’t prove it
- You’ve got a sales team that should be performing better than they are and you’ve run out of ideas for why
Is this for you?
This is for you if
- You can see the business should be bigger but something structural is in the way
- You want commercial decisions built on evidence, not instinct
- You want clarity before commitment. A clear picture, not a pitch
- You believe high standards and genuine care for your people are not mutually exclusive
This probably isn't for you if
- You are looking for a motivational speaker or a generic training programme
- You want a strategy deck without committing to implementation
- You have engaged consultants before and shelved every recommendation they made
What people say
“Matt's exceptional ability to gather, process, analyse and interpret data to inform strategic decisions, coupled with his assertive and eloquent communication skills, has consistently driven outstanding results.”
Senior Talent Leader
Luxury Retail
“Matt is an insightful sales strategist who quickly gets to grip with the challenges and opportunities for a sales and commercial team. He communicates clearly and with passion and inspires the best from the people that work with him.”
Managing Director
SDS
Start with clarity
Take a free evaluation to see where you stand. Or if you can already see the gap, let's have a conversation.