Sales Priority Assessment
A proper look under the bonnet with someone who knows what they are looking at.
An on-site commercial evaluation across all 8 dimensions of your sales function. Evidence-based findings. Concrete priorities. A clear picture of where commercial capacity sits and what to do about it.
What the assessment includes
- On-site structured assessment
A day on-site with your leadership team. Structured conversations across all 8 dimensions of your commercial function — the kind of depth that only comes from being in the room. - Desk research and analysis
Between the assessment and the debrief, Matt reviews public data, market context, and the assessment findings to build a complete picture. - Debrief with findings and recommendations
A focused conversation about what came up: where the biggest capacity sits, what to prioritise first, and what the logical next step looks like (if there is one). - Written priority report
A document you can share with your leadership team. Findings, priorities, and recommended actions. Not a slide deck. A working brief.
The 8 dimensions examined
The assessment covers every structural element of your commercial function. Not just the obvious ones.
01
Presence
02
Strategy
03
People & Performance
04
Pipeline
05
Data & Decisions
06
Market Access
07
Engagement
08
Innovation
This is for you if...
- You’ve inherited a commercial function and don’t know what you’ve got
- You’re planning for an exit or investment event and need the sales function ready for scrutiny
- You have persistent revenue challenges that prior solutions haven’t solved
- You’re about to invest in hiring salespeople and want to make sure you’re hiring the right ones
- You suspect the problem isn’t your people but you can’t prove it
- You’ve got a sales team that should be performing better than they are and you’ve run out of ideas for why
Ready to see what is there?
A discovery call is a 30-minute conversation. No pitch, no commitment. Let's figure out if there's a reason to keep talking.