Sales Priority Assessment
A proper look under the bonnet with someone who knows what they are looking at.
An on-site commercial evaluation across all 8 dimensions of your sales function. Evidence-based findings. Concrete priorities. A clear picture of where commercial capacity sits and what to do about it.
What the assessment includes
- On-site structured assessment
A day on-site with your leadership team. Structured conversations across all 8 dimensions of your commercial function — the kind of depth that only comes from being in the room. - Desk research and analysis
Between the assessment and the debrief, Matt reviews public data, market context, and the assessment findings to build a complete picture. - Debrief with findings and recommendations
A focused conversation about what came up: where the biggest capacity sits, what to prioritise first, and what the logical next step looks like (if there is one). - Written priority report
A document you can share with your leadership team. Findings, priorities, and recommended actions. Not a slide deck. A working brief.
The 8 dimensions examined
The assessment covers every structural element of your commercial function. Not just the obvious ones.
01
Strategy
02
Reach
03
Process
04
Pipeline
05
People
06
Customers
07
Decisions
08
Innovation
This is for you if...
- You’ve inherited a commercial function and don’t know what you’ve got
- You’re planning for an exit or investment event and need the sales function ready for scrutiny
- You have persistent revenue challenges that prior solutions haven’t solved
- You’re about to invest in hiring salespeople and want to make sure you’re hiring the right ones
- You suspect the problem isn’t your people but you can’t prove it
- You’ve got a sales team that should be performing better than they are and you’ve run out of ideas for why
Ready to see what is there?
A discovery call is a 30-minute conversation. No pitch, no commitment. Let's figure out if there's a reason to keep talking.